Industrial Marketing Associates

ABOUT INDUSTRIAL MARKETING ASSOCIATES

Industrial Marketing Associates, LLC relies upon our expert consulting associates in marketing, lead generation, web design, advertising, corporate communications, social media, telephone skills training, career coaching, and networking, to provide a complete solution to your marketing challenges.

With the rapid changes that are occurring in global business today, we recommend
a regular review and evaluation of planned marketing activities. This will be helpful to identify any programs that do not measure up to anticipated performance levels and to make refinements. Also, this will highlight the activities that have achieved the highest levels of success and can be expanded upon.

Our clients report that we reduce the cost of generating sales by leveraging relationships in prospective accounts, while increasing market penetration, enhancing productive use of salesperson's time, and generating timely sales lead opportunities to shorten the length of the sales cycle. These services are custom designed to fulfill specific sales objectives. Read more about our services.

ABOUT OUR STAFF

Ken Eisenberg is an Industrial Marketing entrepreneur, having created the specialized Industrial Marketing Associates LLC more than 25 years ago to assist manufacturers create new sales opportunities in niche market segments. Most recently Ken leveraged the advantages of Salesforce.com CRM with implementations to support sales, marketing and customer service teams.

Ken commented, "I have learned a great deal from my clients, and industry expert mentors. These include marketing visionary and author, Ray Vitullo of Raymond-Nicholas Advertising and Gerry Lind of Green, Lind & McNulty Advertising."

Ken pioneered the concept and implementation of strategically integrating telemarketing, advertising, direct mail, publicity, and database marketing to realize the benefits of their combined synergism in "Strategic Marketing". Applications have been implemented at various stages in the sales process of developing and selling a new account. These have included everything from primary market research to dormant account reactivation, inquiry qualification, quote follow-up, marginal account handling, field sales support, new product introduction, profiling, prospecting, internet/database marketing, and Customer Relationship Marketing. Clients are both small firms, and large manufacturing and service companies, which produce a wide range of products and services.

Read a new article describing our services:
Seven Steps to Create a B-to-B Telephone Sales Lead Generation Program

For answers to your questions on how we may identify your best opportunities, click here, call (908) 276-4256 or e-mail us.


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