Industrial Marketing Associates
The What, Why, and How of Strategic Marketing

What is "Strategic Marketing"?

Why is gathering primary market research information a high priority?

How will you expand the number of product lines being offered?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

How dormant or marginal accounts can become prospects for other products?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

Would you like to synergize your marketing and gain more control over your sales efforts?

What are the steps to develop a marketing database?

What are the steps to developing an on-site teleservices profit center?

Why is gathering primary market research information a high priority?

In this new millenium, with E-Business, Customer Relationship Management(CRM), and business re-engineering tied to increasing revenue, and improving operational efficiencies, businesses need a method of cost-effectively maintaining a pulse on their prospects and customers. Competitive advantage in business relies on our ability to transform data into information and information into knowledge.

Additionally, the "Information Age" has increased the number of opportunities for companies to conduct business. The rapid changes in the marketplace and the speed at which new products are developed and introduced, are driving the need for information to be updated at lightening speed. The challenge of gathering qualitative and quantitative information regarding industrial markets is ever-present. This information is required by all levels of management, including sales, research, customer service, new product, and commercial development, as well as product and marketing management. The process of obtaining this information from "niche" or segmented markets may be achieved utilizing the combination of internet/database marketing, targeted direct mail, and telephone marketing, or "Strategic Marketing".

Inflation, slower growth and a more competitive environment enhance the need for the industrial marketer to be much more receptive to ideas that lead to sales in a more efficient, economical manner. "Strategic Marketing" is providing the system to accomplish these objectives.


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