Industrial Marketing Associates
The What, Why, and How of Strategic Marketing

What is "Strategic Marketing"?

Why is gathering primary market research information a high priority?

How will you expand the number of product lines being offered?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

How dormant or marginal accounts can become prospects for other products?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

Would you like to synergize your marketing and gain more control over your sales efforts?

What are the steps to develop a marketing database?

What are the steps to developing an on-site teleservices profit center?

How will you expand the number of product lines being offered?

Rapid change, escalating energy costs, low interest rates, fierce competition, new technological advances and a highly competitive global economy comprise the business environment today. Improving Market Penetration and Increasing Market Share is a must in order to survive today. Most companies have had to substantially increase the number of products they have to offer. The diversification of product lines has created a larger number of potential customers that need to be reached. "Strategic marketing" offers the most cost-effective method of personal contacts to be made to these enlarged customer bases.

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