Industrial Marketing Associates
The What, Why, and How of Strategic Marketing

What is "Strategic Marketing"?

Why is gathering primary market research information a high priority?

How will you expand the number of product lines being offered?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

How dormant or marginal accounts can become prospects for other products?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

Would you like to synergize your marketing and gain more control over your sales efforts?

What are the steps to develop a marketing database?

What are the steps to developing an on-site teleservices profit center?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

The cost of selling today is a complicated formula. It is one that requires high salaried, well informed highly skilled specialists, who must have complete knowledge of buying influences, buying specifiers, product details, applications, and specifications. The rising cost of personal sales contacts has more than doubled in the past ten years, currently exceeding $450. per visit. "Strategic Marketing" is especially suited to reduce these sales costs.


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