Industrial Marketing Associates
The What, Why, and How of Strategic Marketing

What is "Strategic Marketing"?

Why is gathering primary market research information a high priority?

How will you expand the number of product lines being offered?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

How dormant or marginal accounts can become prospects for other products?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

Would you like to synergize your marketing and gain more control over your sales efforts?

What are the steps to develop a marketing database?

What are the steps to developing an on-site teleservices profit center?

How dormant or marginal accounts can become prospects for other products?

With the increasing number of product line diversifications and new applications, past customers or smaller volume accounts often do not receive the same attention as the current larger customers. "Strategic Marketing" re-directs your current marketing to reach out to this group with it's high potential for profitability. Your greatest opportunity for success is identified, and specific strategies are formulated and implemented.

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