Industrial Marketing Associates
The What, Why, and How of Strategic Marketing

What is "Strategic Marketing"?

Why is gathering primary market research information a high priority?

How will you expand the number of product lines being offered?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

How dormant or marginal accounts can become prospects for other products?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

Would you like to synergize your marketing and gain more control over your sales efforts?

What are the steps to develop a marketing database?

What are the steps to developing an on-site teleservices profit center?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

The following are areas for which "Strategic Marketing" may be utilized:

  • Competitive analysis
  • Customer awareness of new products/services
  • Customer service
  • Dormant account reactivation
  • Inquiry qualification
  • Integration of direct response programs
  • Inter-company and intra-company sales
  • List account maintenance
  • Marginal account maintenance/sales
  • Market penetration
  • Market research
  • New product introduction
  • Niche marketing
  • Product testing
  • Profiling
  • Prospecting
  • Qualification/invitation of seminar or trade show attendees
  • Qualification/recruitment of trade association membership
  • Quote follow-up
  • Sales support
  • Surveying markets
  • Test marketing


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