Industrial Marketing Associates
The What, Why, and How of Strategic Marketing

What is "Strategic Marketing"?

Why is gathering primary market research information a high priority?

How will you expand the number of product lines being offered?

Do you find that the buying influences and buying specifiers at your prospects, are changing too rapidly to keep track of who is who?

Would you like to generate highly qualified leads from your "niche" market segments to improve Productivity?

How dormant or marginal accounts can become prospects for other products?

Would you like more information regarding the twenty-two applications "strategic marketing" has in your industry?

Would you like to synergize your marketing and gain more control over your sales efforts?

What are the steps to develop a marketing database?

What are the steps to developing an on-site teleservices profit center?

Would you like to synergize your marketing and gain more control over your sales efforts?

The sales ratio, which shows time invested, contacts completed, leads uncovered, and sales generated, provides the method of evaluating the return on investment yielded by the strategic marketing program, and provides a method of projecting and controlling future marketing programs. This data also provides a basis of communication between marketing, sales, and management personnel. Synchronization of the production capabilities and distributor, rep, or proprietary sales force organizations are also considered. The unique characteristics of "Strategic Marketing", complement and support other media, such as advertising, direct response mail, internet, publicity, teleservices, trade shows, etc. Our careful planning of these interlocking media provides a disciplined marketing system and a dynamic and complete marketing force.

 

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